New York is the top choice for influential Britons in terms of world-class cities (other than London) where they would like to live and work, according to a recent YouGov poll.
The survey of British opinion formers, drawn from politics, business, media, academia, NGOs and the public sector, asked respondents to rate various global cities on a range of measures. Overall, New York, Paris and Singapore are the most admired metropolises – but for very different reasons.
New York is seen to be strongest for arts and culture, employment opportunities, location, friendliness and having a lively buzz. Meanwhile, Paris gets top marks for quality housing and education facilities, and Singapore is seen as best for safety and quality public services.
Paris weak on economy
New York scores well on nearly every measure, but only 6% see it as having a favourable tax regime, compared to 34% for Singapore, 35% for Hong Kong and 55% for Dubai.
Paris fares poorly for employment opportunities, with only 13% of British opinion formers seeing the French capital as a good place to find a job, ahead only of Buenos Aires (11%) and Moscow (5%). Furthermore, only 1% of respondents think Paris has a favourable tax regime, and just 10% see it as a friendly city.
Singapore gets respectable scores on most measures, but only 7% see the Southeast Asian city-state as a good place for arts, culture and entertainment. Hong Kong remains clearly differentiated from Singapore thanks to 58% saying it has a lively buzz while only 19% say Singapore has one.
Arts, culture, entertainment and leisure facilities was the top consideration for respondents when considering whether to live and work in a new city. Personal safety was the second most important factor, followed by climate and weather.
New York comes out on top in arts and culture, Singapore is seen as being the safest city, while Buenos Aires is seen as having the nicest weather.
Commenting on the findings, YouGov Reputation Research Director Oliver Rowe said:
“This survey shows that a city’s quality of life measures, such as a lively arts scene, safe streets and nice weather, are the most important considerations for influential Britons thinking of moving abroad. While Paris rates highly for liveability, it clearly has some work to do on how it is viewed in economic terms. Influential Britons give it dismal scores on both employment opportunities and its tax regime, which could scare off both talent and foreign investment. Singapore also continues to struggle with its softer aspects.”